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Early versions of search algorithms relied on webmaster-furnished data like the search term meta tag or index files in engines like ALIWEB. Meta tags provide a guide to every web site's content material. Working with meta info to index web pages was observed to become a lot less than trustworthy, nevertheless, since the webmaster's choice of key phrases inside the meta tag could probably be an inaccurate representation of the positioning's precise content material. Inaccurate, incomplete, and inconsistent information in meta tags could and did cause website link pages to rank for irrelevant searches.